Thursday, November 30, 2006
The Guardian Jumps On YouTube Footy Bandwave
Several weeks ago, the Premier League and the company they employed named NetResult came down hard on the owner of 101greatgoals blog with a threatening letter warning the blogger to remove links to goal highlights on YouTube.The blogger ignored the demands and has continued linking to highlights of football action. Now, in an interesting twist, The Guardian blog has written an article about some of the best sporting moments and included several links to YouTube. Plus it has encouraged readers to submit their own favorite links (as this blog entry was written, The Guardian had 125 comments from the public).
To view the Guardian's YouTube highlight collection, go here.
But the question for the Premier League and NetResult is whether they have a double standard. Do they purposefully threaten bloggers but not apply the same policies to large media organizations such as The Guardian?
Of course, the whole thing is silly because there's no way to police the videos on YouTube. The only way for the Premier League and NetResult to control the issue of unlicensed Premiership video highlights being available on YouTube is to threaten YouTube. And even if YouTube can find a way to limit the videos, there are always hundreds of other similar video sites out there.
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The sure fire way to "control" video highlights on the web would be for the EPL to put free video highlights on their own site. They could make money from advertisements on the site so it would be win-win for them.
Do you really think a bunch of folks will take the time to digitize highlights if they could simply link their friends to the EPL site to watch a goal clip they wanted to share?
I've posted dozens of soccer highlights on the web over the last couple of years, but I have never digitized an MLS match highlight and posted it...why?...because MLSNet provides their fans with free highlights packages on their own site.
Most internet users are lazy. It the highlights were up on the EPL's site, they wouldn't have to pay some other company to act as their net cop.
You can't stop content from being posted on the web, but if proactively post it yourself, you can have some modicum of control over how it is presented.
Do you really think a bunch of folks will take the time to digitize highlights if they could simply link their friends to the EPL site to watch a goal clip they wanted to share?
I've posted dozens of soccer highlights on the web over the last couple of years, but I have never digitized an MLS match highlight and posted it...why?...because MLSNet provides their fans with free highlights packages on their own site.
Most internet users are lazy. It the highlights were up on the EPL's site, they wouldn't have to pay some other company to act as their net cop.
You can't stop content from being posted on the web, but if proactively post it yourself, you can have some modicum of control over how it is presented.
Hi,
I think I am right in saying that as of next season the BBC will be showing Match of the Day over their internet service, which at last a step in the right direction.
I think I am right in saying that as of next season the BBC will be showing Match of the Day over their internet service, which at last a step in the right direction.
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